1. Be sure to use cream-based makeup (definitely not powder!)
Powder leaves a texture on your skin, and especially as you get older, it settles into the wrinkles and increases them.
2. Find a lipstick that matches the color of your inner lips or the color of your gums
By adjusting this, you create a natural, authentic look on your lips that naturally emphasizes your smile.
3. Use less eye-catching eyeshadow colors, but opt for a softer look
Dark eyeshadows make your eyes look older and sit in the creases, while a more subtle color draws the focus to your eyes.
4. Own your age and your authentic beauty
Many women over 40 start frantically trying to conceal their wrinkles, injecting themselves with hyaluronic acid or Botox and taking anti-aging agents. But there is also another way: gentle and natural makeup can give you a glow-up without you having to completely pretend.
5. Less is more - tidy up your bathroom cabinet
We all have a bathroom cabinet full of products that are often intended to do the same thing or something similar. The perfect makeup doesn't take 45 minutes or 20 products. A few high-quality basics are usually enough to create a great everyday look.